Week 1: Target Audience
The purpose of this activity was to get a clear understanding of how to build a Target Audience when looking and applying for jobs online and through boards. Learning there's more to it than just sending out hundreds of resumes and not hearing back from any employers, and the 20-20-60 approach to job hunting which involves 20% should be spent applying directly to job on job boards, 20% trying to get noticed by recruiters and 60% should be spent networking.
https://drive.google.com/open?id=1eL7EtHkWdO0BwhFUjdRtaHBr76MzyUXe&usp=sharing
With being a name that individuals recognize, the three specific values of Newsweek Media Group are more importantly other than being recognized by consumers is, being influential, the trust and integrity. Pragad has said, "IBT and its family of digital brands have a massive footprint" which is said to be referring to the 100 million of their individuals. That Newsweek is different because of the influential, the trust and integrity that they carry. The president of the company also mentions that no one really has heard of IBT Media, yet mention Newsweek and it's a whole different reaction. Newsweek Media Group has also decided to be millenial-focused.
As I've still been working on and constant editing my personal brand mission (which it really is a work in progress) thinking about Newsweek, I would like to think as I believe being influential and gaining the trust of others while also have some integrity in my mission's brand is a great way to start working towards getting what I believe and stand for with my brand known. Working with a company like Newsweek Media Group could sound like a great opportunity to start somewhere while working my way up to where I'd eventually would like to take my own brand and mission towards. Adweek.